Uniting BTM job profiles toward more flexible career paths, allowing professionals to grow through more diverse functions within corporate IT businesses. Establishes a professional standard and peer cohort so as to continue to drive quality and innovation in business technology management.

Formalizes the BTM Body of Knowledge (BTM BOK), integrating in a coherent framework of several leading business, technology, and management certifications. Provides a common language and level of competence of BTM practitioners for those organizations seeking to recruit, contract or outsource BTM services.

Provides continuity between traditional corporate IT and various roles throughout the IT industry and community. Provides a mechanism for individual career development and for organizations to utilize as an internal professional development assessment tool.

Enables individual practitioners to differentiate themselves in terms of competence and specialization.